Brand & Identity design
Kolkatta, January 2017
Altum is a luxury tea company based out of Kolkata. They approached us to design their brand strategy and language, highlighting a focus on luxury and quality.
The final logo is minimal and geometric in nature, in order for it be juxtaposed against a variety of packaging options and textures, allowing for the product to stand out. The "A" also serves as a monogram, similar in feel to ones employed by brands in the luxury sector.
We chose the name Altum, as it is Latin for high ground, and tea grown in higher altitudes are of higher quality
The "A" works as a monogram for the brand, as well as symbolizes a mountain and higher altitudes