Brand & Identity design
Kolkatta, January 2017
Altum is a luxury tea company based out of Kolkata. They approached us to design their brand strategy and language, highlighting a focus on luxury and quality.
The final logo is minimal and geometric in nature, in order for it be juxtaposed against a variety of packaging options and textures, allowing for the product to stand out. The "A" also serves as a monogram, similar in feel to ones employed by brands in the luxury sector.
Altum: Latin. Height / altitude / high ground
Relevance to brand: Tea grown in higher altitudes are of higher quality
Logo values: Simple / minimalist / luxurious
Logo form: The "A" works as a monogram for the brand, as well as symbolizes a mountain and higher altitudes