Product / Brand / Graphic / Packaging / Web design
Mumbai, July 2017
Nua is a feminine care start-up committed to making that time of the month less stressful by trying to address all the paint points and irritations women encounter during their period. We were approached to design the branding, packaging, visual language, website as well as define a photography style for the brand.
The logo, with the overlapping waves, was designed to convey the idea of a cycle, or flow acknowledging that Nua as a brand, is synced to and understand its consumers’ unique needs. The chosen colour palette was comprised of modern, soothing tones