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Pula (www.pula-advisors.com)

Brand & website design
Kenya, July 2017

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Pula Advisors, is re-looking at the way smaller farmers are insured. We were approached to help them with their branding, as well as to develop a website for them to communicate their brand's value proposition.

A Pula is the basic monetary unit of Botswana, equal to 100 thebe. It is also the Setswana word for rain.
More than four-fifths of it is made up of the Kalahari desert, and little grows in a land where water is so scarce its monetary unit is the pula - the Setswana word for 'rain'.

Pula insures smallholders - and hence the logo signifying prosperity and rain is a reassurance to its clients 

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