Brand & website design
Kenya, July 2017
Pula Advisors, is re-looking at the way smaller farmers are insured. We were approached to help them with their branding, as well as to develop a website for them to communicate their brand's value proposition.
Pula: noun. The basic monetary unit of Botswana, equal to 100 thebe. It is also the Setswana word for rain.
More than four-fifths of it is made up of the Kalahari desert, and little grows in a land where water is so scarce its monetary unit is the pula - the Setswana word for 'rain'.
Logo relevance to brand: Pula insures smallholders - and hence the logo signifying propserity and rain is a reassurance to its clients
Logo values: Bold / striking / optimistic
Can work on a variety of backgrounds and textures- the image can also work in isolation
Brand colours: Shown on right