video of evolution of sugar rush


sugar rush

in collaboration with dustin jessen & offer canfi
for fortnum and mason

we were approached by fortnum and mason and given the task of designing fanciful automata for the context of a feast.

adding a teaspoonful of sugar to your coffee or tea is an overlooked daily ritual. In an effort to isolate this single moment and transform it into a fantastical experience, sugar rush was born.

sugar rush is a hand-cranked, tabletop candy floss machine, powered by three simple tea-lights. the very simple, functional aesthetic contrasts with the fanciful experience of turning a mundane teaspoon of sugar into a little teaspoon of candy floss. an ignored ritual suddenly becomes a delightful one, taking centre stage at the tea table.