Brand / Packaging / Web design
San Diego, August 2018 - present
I was approached by the Uqora team to rebrand their existing company, redesign their existing product packaging, redesign their website as well as design the packaging for their future products.
The company wished to retain coral as their brand colour, and so I supplemented the palette with more subtle and cool tones, to engender the clinical feel they were striving for. The new logo, the half circle over the type, was designed to signify the protective nature of the product. I modified their original avenir typeface to make each letter a part of a circle, and rounded the characters out, to make the brand feel warmer and more approachable.
The half circle logo allowed for a lot of playful patterns that we used to soften the website and other communication.