Brand / Graphic / Website design
Bangalore, February 2017
Vaya is a home decor textile brand launching later this year in India. The graphic lines of the logo,
when tessellated create a variation of a herringbone pattern, paying homage to an iconic textile pattern.
The colours are kept fairly monochrome, to allow the fabrics to stand out - but there is an allowance
for the logo to take pops of colour to match the collection colours.
Vaya: Sanskrit. Weaving
Logo relevance to brand: Paying homage to the tradition and origins of the craft
Logo form: The lines of logo, being very graphic, engender graphic weave patterns